Why Maruti is considered as the king of Pre-owned car’s market?

Indians found their first love in Maruti for four wheelers. There would be hardly any of the family which at some point in time wouldn’t have owned a Maruti car. It's a legacy which has been passed on to generations to generations building an integral trust in the brand and its values. Trust in Maruti cars is what makes the foundation stronger enough for the brand in creating believability amongst the owners of new cars as well as second-hand or pre-owned cars. And, it stands true for the phrase “Old is Gold”.

The Indian market has experienced its own share of hiccups for the longest time as far as the pre-owned car market is concerned. Consumers have gone through the toughest times with local used car dealers with the worst ROI on their second-hand cars while surely, they could have had better returns whereas buyers would have got the best of cars. With organized players like OLX Cash My Car, Maruti is at its peak when it comes to selling used cars because of its high resale value and the longevity which it has got amongst the second-hand buyers. There are various reasons why Maruti tops the list of used car segment. Let’s go through them one by one:

• #1 Availability and Maintenance

When you are buying a second-hand car, one needs to make sure that the spare parts are easily available and not too expensive. In fact, one should not want to spend more amount of money on after purchasing in comparison to the final buy of the car. Even workshops should be found easily in the city otherwise taking your used car to a local mechanic shop might take a toll on it. Last but not least, you would always look forward to trained car engineers who would know your car better than anyone else and thus, keeping it efficient for the lifetime. 

• #2 High demand on Online Portals like Cash My Car

Cash My Car, an online portal along with others showcases that Maruti cars have got the highest demand in second-hand car users market. Such buyers look forward to paying for the best deal that they can get for a well-conditioned car. Therefore, the demand has been highest for Maruti almost across all categories like a hatchback, sedan, LUV, HUV

• #3 Less travelled car, a healthy car

Indian car owners are upgrading cars quickly much faster now given the way market keeps uplifting the car models or adding new features to it. One of the reports says that car owners are changing their cars as early as five years of purchase, therefore, a number of fresh, less driven cars are available to the second-hand car buyers. For example, Maruti Ertiga has the highest resale value in the market.

• #4 Re-sale value of the car 

When a car brand gives you a good second-hand deal then you are more tempted than other owners to sell it and upgrade to a better car. Thus, more Maruti cars are always available in the market for used car buyers.

• #5 Options for everyone

With Maruti, there is no age group or budget category which is left out. There is something valuable for each and every one. If you are considering a small family car then there is Alto or Ritz and Swift or wanted a car for commercial or long drive purposes, then one can always go for Ertiga. All of these cars would fall into different budget categories too which is affordable for various sections.